Editorial policy

Fresh Beauty Journal aims to make beauty coverage clear, useful and fair. We distinguish explanation from opinion, avoid turning product language into a promise and correct material errors when they are brought to our attention.

Accuracy and context

We check factual statements against suitable sources and explain the limits of what a label, image or description can establish. Where a topic is uncertain or a claim cannot be supported, we avoid presenting it as settled fact. Our coverage is general information, not medical advice or a guarantee about any product or routine.

Independence

Editorial decisions are made for reader relevance and clarity. A commercial relationship does not entitle a partner to dictate our conclusions or receive favourable coverage. We do not imply testing, access or expertise that has not taken place.

Corrections

If you spot a factual error or unclear statement, contact us through the Contact page and identify the relevant passage. We review correction requests and make appropriate changes, with an explanation where the change materially affects the meaning.

Commercial material and illustrations

Sponsored articles, paid placements and other partner material are clearly identified as such. Commercial material is kept distinct from independent editorial coverage. Some illustrations may be generated with AI; when they are, they are labelled, and they are not presented as documentary photographs.